TIP Group fosters growth and connectivity with new Strategy 2030

AMSTERDAM, 10 March 2025 – TIP Group introduces its Strategy 2030, a clear plan setting the course for the company’s growth, innovation and sustainability in the coming years. The strategy reflects TIP Group’s commitment to delivering long-term value to its stakeholders while tackling global challenges and embracing opportunities.

TIP Group will:

• • Aim for around 60% revenue growth by 2030, driven by focused strategic growth initiatives across key sectors.
  • Plan accelerated fleet diversification with growth in industry sectors such as transport & logistics, waste, water and government.  
  • Expand its service diversification including refurbishment excellence centers, and geographical footprint.
  • Commit to energy transition powered by impactful initiatives, such as solar-powered TIP sites with charging infrastructure.
  • Strengthen its positioning as leading full-service equipment solution provider by continuing to focus on their core lease and rental of trailers and vehicles through service excellence.

New Vision, Mission, and Core Values

The transportation sector is undergoing rapid change, driven by evolving regulations, climate action, digital disruption, innovation, and workforce transformation. TIP Group is focused on turning these shifts into growth opportunities, leveraging its core strengths. The new vision outlines TIP’s long-term goal, to offer full-service transportation solutions supporting its customers to drive economic and sustainable progress. Supported by the core values: team spirit, integrity and reliability and people at its core to deliver outstanding customer experiences.

"Everything we do starts with the customer. It’s not just about providing assets or maintenance—it’s about fully understanding customer's business, their challenges, and how we can help them succeed. That means making sure our solutions are easy to access, fully integrated, and aligned with their operations,” said Arjen Kraaij, Deputy CEO of TIP Group.

Kraaij: “As we focus on sustainability, innovation, and digital transformation, we’re also committed to making TIP a great place to work. Our culture of collaboration and connectivity is at the heart of everything we do. By empowering our people and aligning with the evolving needs of the market, we’re not just meeting today’s challenges—we’re preparing for tomorrow’s opportunities, together.”

Growth & Diversification

TIP Group is accelerating its expansion by strengthening its core leasing and rental business, with an expected fleet size of 100,000+ assets in 2030. The company is strategically entering high-potential sectors such as waste management, water services, and government contracts to diversify its offerings. Additionally, TIP is expanding its geographic footprint to 160 workshops, to better serve customers across multiple regions and reinforce its industry presence. By broadening its service portfolio, TIP continues to enhance its value proposition and market leadership.

Customer Centricity

TIP’s strategy is built on a commitment to seamless, data-driven, and customer-focused experiences. The company is streamlining operations to enhance ease of doing business and leveraging decades of industry expertise to provide tailored solutions. Digital transformation plays a pivotal role, reshaping how TIP connects with customers by ensuring the right data reaches the right people at the right time. By continuously developing value-added services and strategic partnerships, TIP reinforces its position as solution partner in the transport sector.

“We’re not just providing maintenance or leasing out equipment. We want to make our services seamless—whether it’s through digital solutions that make planning easier, mobile service units that reduce downtime, or predictive maintenance that prevents issues before they happen. If a customer needs something, it should be simple, fast, and frictionless." said Arjen Kraaij, Deputy CEO of TIP Group.

ONE TIP: A Unified Experience

Under the ONE TIP philosophy, TIP Group is building a unified, high-performing organisation by aligning its people, processes, and systems into a seamless framework. A strong, inclusive workplace culture ensures employees feel empowered and engaged. Safety remains a key focus, with strong commitment to achieving a zero-harm workplace. Through clear processes, strong collaboration, and standardized operations, TIP ensures a seamless experience for employees, customers, and partners alike.

Sustainability Accelerator

TIP Group is driving the transition toward sustainable transport by steadily expanding its portfolio of green assets. The company is scaling up refurbishment programs and circular economy initiatives to help customers implement more sustainable asset strategies. TIP is positioning itself as a full-service rental and leasing solution provider for low- and zero-emission assets. TIP is committed to invest in so called e-Hubs, solar-powered sites with charging infrastructure and piloting emerging technologies, laying the foundation for the future of sustainable logistics. TIP aims to achieve carbon neutral operations​ and advance on circular economy and ethical practices towards 2030.

About TIP Group

TIP Group is European market leader providing lease & rental full-service equipment solutions for over 55 years. TIP Group, headquartered in Amsterdam, has an extensive fleet of trailers, trucks, reefers, chassis, and specialised equipment. With a network of 135 service locations spanning across 17 countries and with a fleet of ~90,000 assets. TIP Group specialises in delivering a highly customisable approach, offering flexible leasing and rental options, maintenance and repair, digital solutions, sustainable initiatives and used equipment sales. With the commitment to shaping a more environmentally conscious future, TIP Group is proudly partnering to achieve sustainability targets faster and on a larger scale.

TIP Group places high value on its people and sustainable business practices. The company is proud of its certification as a 'Great Place to Work' and its EcoVadis Silver rating, placing TIP Group in the top 20 per cent of over 100,000 companies worldwide.

Explore more about TIP Group and stay updated on the latest news by visiting the website or connecting with them on LinkedIn.

Disclaimer

This press release may contain projections or forward-looking statements, which are inherently uncertain and subject to change. These statements are based on current expectations and assumptions that involve risks and unknown factors. As a result, actual performance may differ materially from the anticipated results presented here.

Media Contact

Frederieke Anema, Global Marketing & Communications: Frederieke.anema@tip-group.com